Kellogg to settle FTC charges of false advertising
BATTLE CREEK, Mich. (AP) — Kellogg Co. is settling federal charges that it falsely advertised the benefits for children of eating Frosted Mini-Wheats.
The Federal Trade Commission announced a proposed settlement Monday that would bar Kellogg from making misleading claims for its breakfast and snack foods and from misrepresenting studies.
The FTC says Kellogg’s advertising asserted attentiveness improved nearly 20 percent in children who ate the cereal while the study the ads refer to found attention improved in only half the children who ate Frosted Mini-Wheats, and only 11 percent of children’s attention improved 20 percent.
Kellogg did not immediately respond to a message seeking comment.
On the Net:
* Kellogg Co.: http://www.kelloggs.com
* Federal Trace Commission: http://www.ftc.gov
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